Our Promise

The truth, always

When you boil it down Insurance is a promise. A promise that what you expect today, will materialise when you need it. At Good Cover we keep our promises and our most fundamental promise is to tell the truth, always. Frank, honest advice is what we are all about.


The power of communication always lies with the listener. We can’t help you if we don’t listen. Conscious, deliberate listening is how we uncover your needs, your risks and can then give you the advice you deserve.

24/7 were here to take your call

Your Good Cover contact, Matt Williamson, is your contact, always, 24/7. You talk to your trusted advisor every time. No getting lost in an insurers contact centre, or been one of many with some big end of town corporate type. We will answer the phone, come see you, work around your diary. Not just at time of purchase but ongoing, our role is to service your needs 24/7, 365.

The right cover, the right advice

If the right cover is the cheapest, that’s fantastic and we will sort you out! However, if the right cover means paying more we will always do the responsible thing and recommend it. Our role is as trusted advisor and we would be letting you down if we didn’t give you the best advice.

On your side, always.

You are our number one priority. We represent you and will always be in your corner. We will fight for you at time of claim, at time of purchase, at renewal and all points in between.

Partnership, not transaction

We won’t just sell you something. We will conduct a through audit of your business to make sure we have all of the information and insight needed to ensure you have the right cover. We will make sure nothing gets overlooked, we will examine the small print because that what partners do. We look out for you.

Meet Matt

For 20 plus years Matt has worked in the insurance industry and over that time he has always sought to challenge himself.

From putting price on risk as an underwriter, to paying claims and managing litigation, he has had responsibility for the oversight of hundreds of millions of dollars in premium and for teams of people all over Australia whilst working for some of Australia’s largest insurers.

Over his time in the industry, he has travelled all over Australia, to London, New York and Europe to get the job done and soak up that experience and knowledge.

He has covered just about every angle and seen the best and the worst of the insurance industry

Through all of this he has stayed true to one guiding principle. The customer is at the centre of everything.

It is this passion for the customer which lead to Matt making the decision to launch Good Cover and demonstrate to the industry, which has given him so much, that there can be a better way.

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